JPG – The Silent Killer To Email Marketing
“I want to send a single-image email, what is the easiest way to do that?”
Might as well say, “I want to lose clients fast and easy, how do I do that?”
Once someone asks that question, I go through all of the possible scenarios of why a customer would want to do that, as in which method would be easiest for the customer, and furthermore I analyze the pros and cons of why I would recommend not doing that.
Technically the answer is “yes.” You can absolutely by all means send an email that contains one large image, however you run a very big risk. Chances are your recipient may not see the content of your email at all. Here are a few things you should maybe consider before pressing that send button.
What if the recipient doesn’t “display images” — your message is lost
Think about the last time you checked your personal email account and found that all of the images would be loaded once you’ve opened your selected email? Kind of scary huh? You probably can’t remember. In fact, you’re probably more familiar with seeing blank boxes containing a large red “X” where your content can’t be displayed.
By having no text in an email and having your marketing strategy run only as one large image, you run a very risky operation where your hard work (not to mention your message) won’t be seen by your recipients
Why do people block images in the first place?
Technology moves so quickly these days that there is a strong possibility that we’ve forgotten about the wonderful world of viruses and unapproved programs downloading onto our computers. With all the amazing antivirus software now, it’s pretty easy to forget.
But before these advances, a spammer or just the average “hacker” wanted to harm your computer, they could easily attach a mischievous program to an image file within an email. The email client would automatically download and see the images and put the computer at risk for viruses.
Most email providers these days will automatically remove the images from emails and ask you to click a link in order to display them, that is of course if you trust the sender. Most commercial emails also contain a link that allows you to display an email as a web page instead of as a file.
Trust is the name of the game
Trusting the sender is a big deal in the “email world”. If I don’t know who is sending the email, or what company it’s from, I will most likely not open it.
And let’s say I do by chance open the email and see nothing from it, no content or text, basically nothing, I probably won’t download the images either. Sometimes the “From” names can be faked, and I’m usually skeptical to download images from an email with no text content.
Best practices = best results
It’s elementary, those who practice best are more than likely to get the best results. I would suggest you resist the need to send a single-image email to your contacts.
We can’t trust anyone if there isn’t any text to prove who they are or what company they’re sending from.
Bottom line: By sending a single-image email you’re not maximizing your marketing techniques to its fullest potential.
Written by Tim White. Don’t forget to follow me on Google+