WAIT! Before You Send That Email
I can make a pretty safe bet and say that you’ve probably received an email from a business and when you opened it you were probably confused as to what the email was about. It’s a pretty safe bet that you probably deleted the email because it just didn’t seem to apply to you, right?
What if I were to tell you that you could be in the same position as that business. I’m sure you wouldn’t like that response if you intended to attract clients rather than stray them away.
I think you know where I’m going with this.
If you don’t want to be in the shoes of that unfortunate business, you should consider the following question before you hit that “send” button:
1. What am I aiming for with this email?
You basically want to ask yourself, “What am I trying to do with this email?” Maybe it’s to let your subscribers know about a new product in the works, or a big sale that’s coming up in the next couple weeks. Whatever your intentions are, make sure you have one in mind before you even open a blank document.
I know it sounds elementary, but it’ll definitely help you at least write the foundation for your envisioned message.
2. How do you want to evaluate the effects of the email?
It’s really important to know the results of your email. Sending out an email without knowing the outcome of it seems a little bizarre, and defeats the purpose of even having a goal in mind.
Now of course you want to have a goal that is measurable so you can analyze it, that way you can determine if it was successful or not. How you analyze it is entirely up to you, whatever is comfortable or easy for you to evaluate. A survey with a purchase seems completely reasonable.
With this information at your disposal, you’ll be able to adjust your approach for the next email or promotion you plan to send.
3. Who are you targeting?
Once you have your message set, you need to think about whom you’d like to present this to. Whether it’s new clients, old clients, potential clients or even all your subscribers, you need to consider who will give you the best results for your intended message.
The more information you have the better you’ll be able to adapt and please your subscribers. It’s been proven that the more relevant your emails are, the more likely consumers are to read them and actually take action.
4. What are you expecting your subscribers to do?
At this point I’m sure you have formulated the message you want with the intended audience, but now you have to make your audience react to your email and take action.
For example, if you want your subscribers to act on a sale, be sure to tell them to “ORDER NOW!” or maybe have your subscribers click on a link for a coupon. If it’s a coupon, be sure to let your consumers know the expiration date so they don’t miss the window.
Overall you want to be accommodating and clear what you want your consumers to do.
Don’t waste your time sending out emails without any sort of agenda behind it, hoping you get some sort of reaction from your subscribers. Use these questions to strategically build your email in order for it to reach it’s highest potential.
Reviewing these questions and answering them one by one will not only help yourself, but also help your business reach the next level in email marketing.