Want to compete with the Big Dogs, but you’re just a small company…here’s how.
It isn’t because they have a large staff to watch over or a large budget to pay them. It’s simply because they are devoted to their brand style.
They are very consistent with showing their brand and logo in all of their emails, with every social media message they share, and every post on their blog will show their image as to what they represent towards you.
However, just like in the old Spiderman movies, Uncle ben says with great power comes great responsibility. It makes you wonder how business as small as yours, can have the appearance of a Big Dog?
Don’t do your own “thing”
With companies, they usually have a team that works on the image of the company, but what if each team member did their own thing and wanted everyone to follow their style?
It would be absolute mayhem and just wouldn’t work.
At best, it’s a waste of time and each member would be trying to convince one another instead of actually working.
What big companies do instead is create a style and image that will compliments the subscribers they intend to reach. Once they’ve created that image, they keep it as a sort of rubric for the members of their team to follow.
For small business owners, like you, it’s a much easier process. If you’re the one creating the emails, the key is for you to remain consistent with what you send. If you have a specialized team for this matter, creat a set template for them to follow.
Finding your style
Creating your company’s style isn’t something that you assign a team to create. It’s a message that you want to show your customers, all in the form of a visual representation of what you stand for, essentially your logo.
You may want to begin by attracting your ideal customer, or the type of people you’d like to draw. You shouldn’t worry about appealing to everyone it just isn’t realistic.
It’s not an easy task, but these next concepts should help:
Choose colors that are appealing to your target. It’s not about what you like, it’s about what your customers like. That’s usually the biggest mistake a business owner might make in attracting customers. A great way to identify the colors they like is by reviewing your customer’s previous purchases. What color scheme seems to sell the most? That should provide some inspiration.
Find images that your subscribers seem to appreciate. The way an image is portrayed can definitely have an effect on your consumers. For example, teenagers would enjoy images of young people having a good time. Dog lovers would enjoy images of little puppies and athletes may enjoy images of people living a healthy life style.
Be consistent. Use a set email header that says who you are and what you do, kind of like a company motto. Keep in mind you’re just another email in someone’s inbox so a sophisticated look will help your client remember what your company is and what it offers.
Don’t let boredom make you change. Just because you’re bored of your brand, doesn’t mean your clients are. It’s more than likely that they remember your brand by now. So stick to the program, even if you think need to change, just let it flow and only change if you need to.
Go for it!
Go out there and pick a style that will best suit the company and apply it. That’s what the Big dogs are doing, so why can’t you?