Why Small Businesses Need to Be Efficient About How They Grow Their Emailing List.
If you’ve been using email marketing for your business, there is a pretty good chance that you already have an idea of how to obtain subscribers. I mean, without a target audience for your emails, how would you ever expect to create positive business results?
Perhaps, you went with the old fashioned way by collecting email addresses with an email sign-up sheet at the front desk of your place of business. More than likely you’ve also added a signup form to your website or possibly made it easy for your clients on Facebook to join your list.
However, beyond the obvious options for collecting email addresses, when was the last time you actually analyzed the results of these methods in delivering for your business?
Can you answer these questions:
“What is your most effective way for collecting email addresses?”
“Where could you be doing more to grow your list?”
When you know where your contacts are coming from, you can make better decisions when it comes to growing your list.
Why it’s essential to get smarter about the ways you can grow your list
If you’re not constantly trying to find ways to grow your list, then you’re really limiting your potential for success in the long run. As your contact list grows, you’re expanding to possible clients who can help your business grow by becoming your regulars and spreading the word about your business.
And while your current contacts may be of value for you today, it’s probable they may outgrow your business. So with that, having a cycle of new customers, clients, and prospects choosing to receive information from your business is key for improvement in the future.
How to get smarter about the way you grow your list
A successful list growth strategy starts with covering your main points.
Here are some of the most common ways small businesses are growing their lists today:
- A paper signup sheet at your place of business: Signup sheets, although ancient, continue to be one of the most effective ways for growing your list. Even in this digital age, consumers are still most comfortable with the paper and pen technique, however this will result in submitting your list manually.
- A signup/contact form on your website: Including a signup form on your website will permit you to collect contact information from potential clients that are coming to your site through search engines. There’s also the possibility of current customers to sign up if they’re not already on your contact list.
- Signup through your Facebook Page: Add a signup form to your Facebook Page and share your newsletter on all of your social networks for all ways to reach your audience.
Small businesses can also include list building into activities they’re already doing like:
- Hosting an event: Collect email addresses when people are on record to attend and it should be easy for the guests to be added.
- Offering a local deal: Make sure to collect contact information from people that redeem your offer.
- Create an Exclusive Perk: Maybe your clients would like to be part of a VIP club or would like to be invited to special events to debut new products or services.
Once you try these methods, you can take a portfolio of which tactics are actually working and what you could be doing differently to improve your overall results.
Written by Tim White. Don’t forget to follow me on Google+