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Archive for October 2013

How to Build a Customer Loyalty Program

How to Build a Customer Loyalty Program

How to Build a Customer Loyalty Program Creating a VIP program for your most loyal customers is an excellent way to drive repeat business, build brand awareness and develop customer evangelists for your company. With the holiday shopping season right around the corner, now is a great […]

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A How-To Guide for Using Video in Your Email Marketing: Infographic

A How-To Guide for Using Video in Your Email Marketing: Infographic

A How-To Guide for Using Video in Your Email Marketing: Infographic It seems like just yesterday using video in your email marketing was a big no-no due to deliverability and the majority of email clients unable to support video. However, both are neither the case today due […]

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8 Phases of the Email Marketing Subscriber to Customer Life Cycle

8 Phases of the Email Marketing Subscriber to Customer Life Cycle

8 Phases of the Email Marketing Subscriber to Customer Life Cycle Every email marketer’s goal is to turn potential subscribers into long-term, loyal buyers that also act as brand evangelists for their social networks. However doing so requires building a solid relationship right from the beginning, and […]

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Focus on These 2 Email Marketing Challenges Instead of Gmail Tabs

Focus on These 2 Email Marketing Challenges Instead of Gmail Tabs

Focus on These 2 Email Marketing Challenges Instead of Gmail Tabs The implementation of Gmail tabs has been a hot topic in the email marketing world since it was introduces at the end of May 2013. And it seems email marketers are doing whatever it takes to […]

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