Email Marketing is Changing- Infographic from KISSmetrics
With emails now receiving 48% of opens on mobile devices, its no surprise that mobile is the future for email marketing. But what about other tactics in your email marketing strategy- what else has changed over the past few years? This infographic from KISSmetrics takes a look at standard vs triggered email as well as the rise of mobile to provide extremely valuable tips on how email marketers can take advantage of these new trends, as well as alarming stats on how your strategy may be lagging behind. (Only 2% of companies have an advanced mobile strategy in place- EEK! Let us help!)
Where do you think email marketing is headed for 2014? Will mobile continue its epic takeover? Follow us on Facebook and let us know!
++ Click Image to Enlarge ++
Source: Email Marketing is Changing