Email Opens on Mobile Devices Nearing 50%
You read that correctly- Litmus just released their findings that mobile now accounts for 48% of all email opens, WOW! That’s a 10% increase from September 2012, and mobile’s impressive growth has no sign of stopping yet. Where is this incredible increase coming from? Webmail opens have dropped 10% in past year while desktop client opens have remained relatively the same since September 2012, with iPhone and iPad leading the mobile email device pack.
With mobile growth happening fast and furious, are your email campaigns ready for this major platform change? mailPlants can help- with products such as mP Ping and mP Viewer we are leading the mobile movement with an intuitive, easy to use platform for your email marketing. Contact us today to learn more!
When do you think mobile email opens will break the 50% mark? Perhaps in time for the email marketing surge around the holidays? At the turn of the New Year in January? Let us know what you think!